Google UX Masterclass 2014: Lessons Learnt.... culled from gdgoau.blogspot.com
“User Experience is everything you need to know, think about and do to make sure you are launching the right product for the right people.” So I got an invite to attend the User Experience Masterclass co-organised by Google and Pan Atlantic University, the parent institution of the Lagos Business School. This event as widely announced was initiated to help raise the bar of User Experience Design in Africa. It held in cities across Africa – Nairobi in Kenya, Capetown in South Africa and Lagos in Nigeria. The 2-day Lagos edition which I was privileged to be part of was packed with a lot of process-driven activities. Towards having a first-hand understanding as to the concept of User Experience, we were being guided by Matsumi Matsumoto and Ben Davies , the instructors from Google. We learnt about the process of taking an idea from concept to launch including sketching, user testing, prototyping, and the importance of making continuous improvements on products so a...